Select Page

Admiral Mark Heinrich

How to Make Geofencing Work for your Small Business

How to Make Geofencing Work for your Small Business

Geofencing is a mobile service that enables business operators to send promotional information and notifications to potential customers using smartphones. The mobile service is location-based, and so it allows the transmission of messages and notifications only to users within a particular geographical location. The primary objective of geofencing is to engage potential clients and consumers by sending promotional information directly to their phones. The fact that small businesses are less popular to the consumers than the more prominent brands, geofencing becomes a very useful marketing tool for these businesses so that they can enhance their market reach and consequently boost their revenues.

How does it really work?

This sophisticated technology of geographic “fencing” draws a customized virtual perimeter within the geographical location of the business in the subject. Whenever someone enters or gets out of the virtual boundary that has been set for the geofencing promotion campaign, the technology triggers the transmission of the advertising or promotional notification to the individual’s smartphone. However, since this technology is location-based, only the users who cross the virtual perimeter who are likely to receive the business notifications.

Getting More Creative and innovative

Despite the technology being location-based, the business is not limited to their locations when setting up the geographical perimeters. They can target more strategic areas where they expect to tap more potential customers that can be directed to consume their products and services. For instance, if the business specializes in the provision of wedding-related services, the owner can set the virtual perimeter around the main wedding venues. This could ensure that the users who get around the locations will receive messages in their smartphones notifying them of the availability of the services in that location.

Another way in which small business owners can get creative with geofencing is by setting the virtual perimeters around their competitors. Any time a customer gets near the competitors’ businesses, they are prompted with notifications of similar services in the same location. The small businesses can move an extra mile to indicate the presence of a discount on their stock or services. This would lure a large number of customers who intended to purchase the competitor’s products and divert them towards their business.

In a nutshell, geofencing has been proven to be a very useful marketing tool for many successful small businesses. This is because it enables businesses to reach a wide range of consumers from specific target locations without spending heavily on promotion and marketing. This reduces the cost of production and subsequently increases the business’s revenue.


How Recruiters Use Geofencing to Target Potential Hires

How Recruiters Use Geofencing to Target Potential Hires

Businesses are having a hard time finding qualified workers. With the current low unemployment rate, companies have to compete against each other for the best talent. Instead of using old-fashioned methods, smart recruiters are turning to geofencing applications to overcome the shortage of qualified workers.

With geofencing, companies can track the devices of potential customers in a specific location. They can use this information to serve targeted ads or alerts. Businesses use geofencing to give out coupons and interact with customers to build long-term relationships. Geofencing is used to provide streamlined and value-added services to attract new customers. It eliminates the need to spend a lot of money on advertisement. Recruiters are using the same techniques to find the right candidates.

Geofencing application developers define a virtual boundary around an area. They use geolocation-based solutions like GPS and RFIDs. Also, vendor-specific technologies and application programming interfaces (APIs) provide the necessary tools to achieve the desired goals. For the recruitment of new workers, the goal is to get potential candidates interested in the company.

Businesses are using geofencing to find and entice experts in competitive fields. For example, if a company is targeting tech workers, they can set up a geofencing application around tech hubs and scan for qualified candidates with particular skill sets. A match can trigger an advertisement on the mobile device of the target. Companies can take the same approach to college campuses to find student candidates. Recruiters can use geofencing-based applications to hire laid-off workers from recently down-sized organizations.

Companies are using geofencing to get faster and better hiring results. The traditional method of job site advertisements leads to a large number of applications. Most of them are from unqualified candidates. Recruiters have to waste time eliminating these applications. With geofencing, the potential hires are pre-qualified. So it decreases the overhead of filtering hundreds of resumes. Also, pre-qualification results in higher quality candidates. Recruiters don’t have to second-guess their choices.

Of course, a concern is how people will perceive this intrusion. Most candidates are flattered. They feel validated for being targeted and approached. It means better career prospects. So it’s a win for them too.

Businesses who are using traditional recruitment channels should consider geofencing as a cheaper alternative because it saves money. For human resources and hiring managers, geofencing saves time which results in faster recruitment.

Career Lessons you can Learn from Competitive Swimming

Career Lessons you can Learn from Competitive Swimming

If you want to have a great career, then you need the right set of skills. Competitive swimming is something that can help you get more out of your career and give you those key skills that set you apart. Here are lessons that it will give you:

Get a Plan

Without a plan, you simply drift around. You need a plan to get great at swimming, or you won’t reach the finish line. The same is true in careers of every kind.

Visualize Success

All olympic swimmers visualize their success. When you visualize something, it sends signals to yourself that you expect this result to happen. Thus, you start finding ways to make it come true.

Take Massive Action

No one got anywhere without massive action. You can dream of swimming all day, but nothing happens until you jump in the pool. In your business career, you will need to take action if you want to get better.

Seek the Best Coaches

Who you train with has a big impact on your success. Some coaches are not the right style for you. Find the best coach that teaches in a way you connect with, just like you would find a mentor in your occupation.

Learn from Your Peers

Your fellow swimmers can teach you a lot that you didn’t realize before. You can do this in your career too. Sometimes, people from entirely different departments can lend you their expertise.

Be Self Aware

Self awareness is crucial in swimming. Knowing what your strengths and weaknesses are will guide your strategy. Try to understand yourself on a deep level.

Persist and Never Give Up

Persistence is key in swimming and business. No matter what, never give up. Most people stop just short of their goal.

Enjoy the Process

Enjoy what you are doing. The process is just as fun as the outcome. If you treat it as a journey, then the rest will take care of itself. So don’t be too hard on yourself.

In your career, whatever industry you are in, you will have difficulties that come up. The key is to have the right tools to overcome them. Competitive swimming is more than a sport. It is a life teacher that will help you in your career and beyond.


Retired Navy Admiral Mark Heinrich is a dynamic leader in the global supply chain industry who is devoted to a number of exciting hobbies. As a longtime member of the Navy, he is a dedicated athlete and still remains very focused on health and fitness after more than three decades in the service.


Admiral Mark Heinrich has a long history as a swimmer, spanning about 35 years. He swam in high school and in college, and for all four years of his college career he placed in the top 25 backstroke swimmers in the country. He was also the captain of his swimming team in 1979. Since then he has competed as a master swimmer and has been a member of multiple fantastic teams around the country. Mark blogs about competitive swimming on his website, and He believes that the lessons he has learned from competitive swimming have guided him in his career and he is forever grateful for that.



Admiral Mark Heinrich is an active member of many nonprofits and charities and is also a former member of nonprofit organization U.S. Masters Swimming (USMS) in the Gold Coast of Florida. He holds a pool relay record and has achieved All American Honors in long distance and pool swims. One of Mark’s favorite experiences is when he swam the Maui Channel.


Nowadays, although everyone in his age group tends to swim for fitness alone, Mark Heinrich continues to have the competitive spirit that inspired him to join the Navy and made him stand out from the start. Mark begins every day the same way. He swims every morning with the Fort Lauderdale Swim Team, and what truly motivates Mark to swim is the sense of camaraderie. He enjoys working with teams, spending time with like-minded athletes, and learning improvement techniques from others.

“Drive and discipline are the most important part of becoming a master swimmer,” Admiral Mark Heinrich explains. The sport requires the motivation to prioritize and, plain and simple, get started early in the morning. Mark enjoys seeing the sun rise every day as he swims laps. To him, there is no better start to a day.


In addition to swimming, Admiral Mark Heinrich is passionate about numerous other nonprofits which help people succeed and pursue their careers. He is a volunteer for Mission: Readiness, a national security nonprofit which encourages physical activity, reduces violent crime, and improves the quality of education (and thus graduation rates) for young people. He is also a former member of the Committee for Purchase from People Who Are Blind or Severely Disabled, an agency which administers the AbilityOne employment program.


Admiral Mark Heinrich prides himself on being able to give back to the community which has already given him so much. The only way anyone can truly make a difference is by standing beside someone else, for it is only together that long lasting and meaningful change can be instituted in our perpetually changing world. Mark believes this change is rooted in education, for is education that will allow individuals to better their own lives, to depend on themselves instead of others, and to ultimately take charge of their own destiny. It was this understanding and the ensuing discipline that came as a result that has helped elevate Mark to where he is today.

Admiral Mark Heinrich proudly serves an advisor for multiple supply organizations, including The Louisiana International Gulf Transfer Terminal. He has given keynote speeches and presentations as a member of organizations like the Navy League of the United States. With over three decades of expertise as a supply corps officer, he provides the insight and the logistical background that organizations need to thrive.

Mark also uses his logistical background to support financial programs for current and former Navy members through the Navy Federal Credit Union. He is passionate about making lifetime financial services accessible to all Navy veterans.